a little bit of philosophy...

We are involved in an area of business where many of the sales that we are likely to make will cost
the customer a significant amount of money. Most will involve a considerable amount of discussion
and thought (both by buyer and vendor) prior to any money being spent. And, to allow us to find the
right package to suit the customer, a fair amount of openness will be required on both sides.

Thankfully, Art Audio's owner has twenty years experience in supplying specialist audio
(frequently at substantial expense) to discerning listeners. A lesson learned early on is that saving
a customer money by actively suggesting a better, or more appropriate, product at lower cost rarely
works to the retailers disadvantage.

First of all, it generates trust and goodwill, secondly, the odds are that the customer will promptly
spend the savings made on something else - quite often from “that nice guy who was so straight
forward last time”.

There is a tendency to believe that giving the retailer an idea of budget will allow them to take
advantage and simply “blow” the figure in an indiscriminate way. In reality, our job is to optimise
the suggested system for the budget allowed. This is much more straightforward and efficient
with a genuine target in mind.

There is another side to this coin: No-one wants to miss being advised if there is something else
that costs a little more but is more than worth the price difference.

Finally, our approach is relaxed, laid back and certainly not remotely what could be termed
'hard sell". It is debatable whether such techniques actually work for anything - including used
car sales. One certainty is that they never lead to a lasting business relationship or generate any
goodwill.

When we say NO HARD SELL it is because we have our own best interests at heart!